From homeless people to CEOs... from passionate startups to struggling SMEs, from professionals to those in search of meaning. Be it one-on-one or in front of 14.000 people, York's enthusiasm, passion and unconventional yet highly practical approach to looking at things brings leaves people excited but more importantly empowered to change/grow/improve their lives and businesses. He is not a motivational speaker nor a rah rah coach. His passion for what makes businesses work - and more importantly - his ability to convey this in a clear and easy to process manner - has cemented his reputation as a champion for SMEs in many countries. He approach to delivering engagements is always positive, optimistic, action driven and more importantly perhaps engaging. He delivers almost always his content in a fun and highly interactive way that leaves people engaged and ready to take ownership of their destiny.