Especially in this big crazy beautiful world where people say and claim anything they want, knowing that few people will actually investigate or verify those claims.

The question is: can we change this behavior to make people more accountable and careful about what they say and claim?

The thing about humans is that we think we can get away with things. The aim of law systems and their implementation arms (police, judiciary, etc) is to create the perception that you should think twice before doing something illegal. The more well functioning a system is the more likely you will think twice before stealing.

...if there was a non-judgmental way for people to show off their reputation. A way that allows them - regardless how trivial it may appear - to showcase that they care about what they say and do, the projects they undertake and the careers they took. A way for you to own and capitalise on your reputation...

A way for anyone to be master of their own destiny. A system that allows you to showoff your reputation and in the process show the world that people who care about what they say and do still matters. A world where pathological liars such as Trump would be muted and instead more voice be given to the professionals and moderates, those who maybe don't shout the loudest but whose words should carry much more weight.

..This idea 5 years ago would have been silly. Today we are working on the this to make it a reality so that reputation really does matter. And the best part? You will own your reputation completely and decide who to allow to access it, thus giving back the power to you.

Keep watching this space..